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You want to start a conversation with your leads, not sell to them immediately. Linkedin lead generation works best when it’s focused instead of a randomized “spray and pray” strategy. You can also search for employees on Linkedin company pages if you know the companies you want to target in your Linkedin lead generation strategy, but don’t know which leads to target at a specific company. You can find the right prospects by searching by job title, industry, and location. The second step to building a successful Linkedin lead generation strategy is to identify the right decision-makers to reach out to.
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Write them like you were explaining who you are and what you do to a friend.Ī professional headshot with a high res background picture can also help you to optimize your profiles for Linkedin lead generation. Stay clear of bulleted lists on your job descriptions and About section. The key is to fill out your profile fully and in a conversational tone. This includes both your business profile and any personal profile. The first step in lead generation through LinkedIn is to optimize your profile for engagement.
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If you’re stuck and don’t know where to start – here are 7 tips to help you jump-start your Linkedin lead generation. It may be a long game, but the sooner you get started, the faster you will see results. Impactable to the Rescue How to generate leads on LinkedIn
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